In addition to being a writer, I’m also an artist. I’ve got a passion for DIY crafts such as knitting and sewing, I love to cook and I appreciate fine fashion. Now I’ve found a social media site called Pinterest that allows me to indulge in collecting and “pinning’ images of all of my favorite things in one place.

Pinterest is one of the fastest growing social media sites. It’s an online pin board where members can collect, organize and share images of things they love.

Users create boards that they can give unique names to. After dragging the bookmarklet to your browser’s toolbar, you can just click on the ‘Pin It’ button whenever you see an image on a website that you want to add to a Pinterest board.

Pinterest has great potential for marketing when it’s done discreetly. For businesses and brands that have a visual focus such as fashion, food, art, design, etc., Pinterest has obvious appeal. However, even brands that are not product or visual image based can benefit from using Pinterest to communicate the personality and aesthetic of their brand image and philosophy.

If you are already posting images to Facebook and Twitter, you can easily work Pinterest into your routine, and you can even add a cool Pinterest plugin to your WordPress blog. The Pinterest RSS Widget displays the thumbnail images and titles of your latest Pins on your blog using the Pinterest RSS plugin.

Because Pinterest is still in beta testing, you’ll need an invite in order to join. Send me an @ reply on Twitter, @evelynwrites, with your email address and I’ll send you an invite.
Once you’ve joined, be sure to follow me: http://pinterest.com/evelynwrites/

Are you already on Pinterest? Please add me and I will follow you back.

Related articles

• 6 Ways To Add Pinterest to WordPress (wpjedi.com)
• Pinterest: The Power of Images (impressionsthroughmedia.com)
• 3 Simple Ways to Use Pinterest (mediaegg.com)

Writers and other creative types often have days when they feel stuck, blocked or otherwise unmotivated to write. Stories of how writers can raise procrastination to a high art are legendary. It’s amazing how appealing that stack of dirty dishes looks when you’re not feeling your writing mojo, but there is a way that you can take that resistance you are feeling and turn it around to motivate you to continue writing your book.

As a writer I’ve been there more times than I care to remember, so I wanted to share some inspiration that might spur you back to your purpose. I also want to encourage you to think back to why you are working on the writing project you are working on. Is it something that you love or is it something that you are doing to pay the bills? Do you have a deep passion for what you are writing or does it feel like drudgery to crank out the words each day? Take a moment and get a fresh piece of paper and do a bit of free writing. Write a single sentence that captures the essence of what you are working on. Write about why you are writing this, what you hope to gain by writing it, and what you intend for the reader to gain when they read it.

Just going through the motion of writing down the answers to these questions might stir up your motivation to put more of yourself and your passion into what you are writing. It might cause you to take your work in another direction, or abandon the project altogether so that you can free up your time to pursue something more worthy of your time and attention. But taking the time to answer those and any other questions that come to mind while you are doing that exercise creates momentum. You are taking action and that in itself is getting you unstuck.

Keep in mind that resistance is real. In his book, The War of Art, author Stephen Pressfield writes, “Resistance has no strength of its own. Every ounce of juice it possess comes from us. We feed it with power by our fear of it. Master that fear and we conquer Resistance.” Pressfield also writes about the fact that the greater importance the project holds for ourselves or for the world the more resistance you will feel about getting it done. Don’t get mired down by fear and resistance. The only way out is through as the saying goes, so keep your butt in that chair and your fingers flying. After all, is there anything more satisfying than looking back at the pages you just wrote after having battled your way through feeling blocked?

I thought I’d share these posts that have other points of view and inspiration for you to keep on writing:

Feeling Stuck? Read This. . .

By Tim Ferriss

Big successes often seem like foregone conclusions.

In reality, most entrepreneurs (read: creators) who appear to have unique genius suffer through the same frustration as the masses of unknowns. They simply test and persist a few steps further. Read More. . .

Stuck? Uncertain? Meet Your Muse.

By Lisa Tener

“For years now, I’ve been taking my clients and students in my book writing classes on a journey to meet their muse. I think of your muse as a creative aspect of yourself.

It may seem like it comes from deep within you or it may seem to come from a place outside of you–everyone has their own experience–all valid. Your muse may show up in all kinds of ways. My book writing students and clients are often surprised by the trappings of their muse.” Read More. . .

Writers Block? Are You Stuck? Draft, Then Craft. Get It Written, Then Get It Right

By Sam Horn

“Inspiration often emerges from our work; it doesn’t precede our work.” – Madeleine L’Engle (author of A Wrinkle in Time)

“A client emailed me to say she was having a hard time making progress on her book.

I sent her the following message – and thought it might have value for you if you’d like to get in that delightful stream-of-conscious state where the words are flowing out of your head so fast your fingers can hardly keep up.

(Name of client) . .. please keep giving yourself props for writing, writing, writing.

E.L. Doctorow was asked what it was like writing a book.

He said, “It’s kind of like driving a car at night: you can only see to the end of your headlights, but you can make the whole trip that way.”

Keep driving to the end of your headlights.” Read More. . .

Writers: What To Do When You Get Stuck

By Writers Relief Staff

“Most writers have a secret stash of half-finished short stories, manuscripts, or poems—discarded when the author came to a screeching halt somewhere in the middle of things. If you’ve ever gotten stuck in the middle of a story or can’t find the last line of a poem, Writer’s Relief offers a few steps to help you get moving again.” Read More. . .

Do you have any words of wisdom or advice to share from your experience for writers who are feeling stuck? What is your favorite thing to do to get that mojo going again? Please leave a comment.

In case you didn’t realize this, Facebook uses an algorithm to filter or sort what shows up in your news feed when you log in to your Facebook personal profile. The status updates, the photos, and videos are just a sampling of all of the content that your friends are sharing. Depending on how many friends you have, it would be overwhelming if you just saw everything unfiltered. That filtering is influenced by EdgeRank, which has a formula associated with it. Let’s delve into EdgeRank a bit and find out how you can use your new knowledge about it to boost your visibility on Facebook.

The news feed that you see on your Facebook profile uses various criteria to decide what will be displayed for you. Techcrunch calls EdgeRank the, “Secret Sauce,” of Facebook’s news feed, so let’s break EdgeRank down:

When you add your content to Facebook, whether it’s a status update, photos, videos, or notes, each of these bits of content are called, “objects.”

As your friends interact with the object you posted by either “Liking,” it, sharing it, or commenting on it, they are adding what’s called an “edge,” to the object. Each subsequent interaction adds additional edges to the object boosting its Edgerank and increasing the liklihood that it will show up in the news feed of the friends you converse with on Facebook.

Facebook has publicly shared the basic EdgeRank formula, although they have not shared exactly how they use it: EdgeRank= u * w * d

Where u= the affinity score between viewing user and edge creator, w= weight for this edge type (create, comment, like, tag, etc.) and d= time decay factor based on how long ago the edge was created.

So, the basic components of EdgeRank are affinity, weight and time.

Affinity is Facebook’s one way measure of one user toward another–but not vice versa. Weight is applied to each object to determine its EdgeRank. The type of content you post matters when it comes to weight. Photos and videos have greater weight than links and status updates, but engagement–actually taking the time to comment adds tremendous value because it does not take much thought or effort to click the ‘Like’ button. Time is key because we all want to read what’s fresh and up-to-the-minute rather than looking at old news.

Now that you get what makes up EdgeRank, let’s look at how to determine what yours is currently.

You can’t improve what you don’t measure, so let’s first get a benchmark for what your EdgeRank score is right now. Visit, http://edgerankchecker.com. to find out what your score is now and get tips for improving it.

Here are some practical ways you can use it to boost the visibility if the objects that you share on Facebook:

1. Post more photos and videos

Photos and videos attract users and get more likes and comments

2. Find ways to encourage interaction with your friends

One way to elicit interaction is to ask open-ended, or provocative questions. Ask for a comment other than just clicking the “Like” button

3. Sprinkle your content throughout the day & include links in your posts

Posting a quick status update in the morning is not going to be sufficient if your goal is to increase exposure and results on Facebook.

4. Use Facebook’s survey feature to ask relevant, compelling questions

No on wants to respond to a lame survey. Ask interesting questions that your audience will care about and want to get answers to in your polls.

Use these tips to maximize the power of Facebook by boosting your visibility in the news feed. Boosting your EdgeRank will get you a better return for the time you invest on Facebook.

Got a Facebook marketing tip to share? Please feel free to leave it in the comments.

You are on the web because you want more visibility and more sales for your business, right? Well, what better way to get more visibility than notifying the media and the search engines about a new development or event related to your business? That’s what you accomplish when you write and distribute a press release.

Writing and submitting press releases has more far reaching benefits than just the exposure that you could get for your business if a reporter picks it up and does a news story on you. Press releases can really help to boost your website’s search engine rankings from all of the relevant, high page-rank websites that your release will be published on.

Each time you submit a press or media release you’ll get a ton of fresh back links pointing at your site, which makes it look more important to the search engines. In this article we’ll take a look at two different approaches to writing and submitting press releases for your business, the benefits of each approach, and you’ll get some cool resources that will help you improve the quality of your press releases.
Resources for writing your press release:
The first thing you must keep in mind when you are writing your press release is that the language can not be ‘salesy’ or promotional. A press release is not an ad for your business. Your goal is to get a reporter to find what you are writing about interesting enough to their readers or viewers that they want to do a story on your business.

There is a standard format for a press release that you must follow. You can download a press release template and use that as a framework for adding your content. Keep your target audience in mind when you are writing and keep the language spare and absolutely hype-free.

Here’s a fabulous website that has lots of resources for you if you are going to try to write your own press release:
http://www.press-release-writing.com/press-release-writing-tips-sample-press-release/

These next two resources I got from Nancy Juetten, who is an absolute publicity passionista:

This, ‘Emotional Marketing Value Headline Analyzer,’ is a free tool that will analyze your headline and given a score according to its emotional marketing value.

http://www.aminstitute.com/headline/index.htm

HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score.

http://www.pressreleasegrader.com/

Submitting a press release for media exposure for a major event or new development
If you are hosting a major event and you are looking to get media coverage, submitting a press release is the best way to accomplish tat goal. However, while the PR submission service can guarantee that your press release gets delivered, they cannot guarantee that reporters will do a story about your event.

When you are trying to get exposure for your event, submitting your press release to a well-known, reputable pr service gives your release a better chance of being picked up by reporters. The better known services have established a reputation, and reporters are more likely to run with something from prweb.com, or prnewswire.com than from one of the thousands of free press release submission websites online.

Here’s a list of specialty press release distribution resources:
http://www.yudkin.com/resources.htm

Submitting a press release for SEO purposes
If your goal is to get lots of relevant backlinks for your website, gain more exposure online and boost your website’s SEO,  then you should be submitting press releases to the free press release distribution sites on a regular basis.

These are just a few of the hundreds of free press release distribution websites:

• prlog.com
• freepressindex.com
• free-press-release.com

Would you like to see how your website is currently measuring up to your competition? Type your site’s primary keyword into a search engine. Are you are the top of the search engine results page, or is your competitor there above you?

Writing and distributing press releases is a powerful way to help build a ton of high page rank back links to your site, while generating massive exposure and traffic.

Can you see now what an effective tool press releases can be? Whether you are looking for media attention for an event or if you just want a SEO boost for your website, submitting press releases can accomplish either task for you.

If after reading all about how press releases can help your business, you understand what a great benefit they could be, but you’re thinking about how many other things you have to do and how much you dislike writing, I’ve got a solution for that too–Hire me to write it for you. Shoot me an email at ebb567 {AT} gmail {DOT} com and I will send you all the details.

Do you have a success story related to media coverage that you got from submitting a press release? Please leave a comment and share your story.

One thing that you will learn as you are growing your online business is that it is important to have mentors. I consider the best mentors to be those people who you admire who have achieved the goals that you are seeking to achieve. You watch what they do and model their success. One of the people that I have watched and admired is Connie Ragen Green. I have been on her email list for awhile and she is one who likes to teach others how to do what she does so that they can get good results.

Today, Connie sent out an email inviting her subscribers to visit her blog and take her 21 Day Productivity Challenge. You know that I’m all about challenging yourself to achieve more than you thought possible. I read her post and I liked it so much and thought it so useful that I’m sharing a link with you.  I’ve already started a 30 day challenge for August, so I won’t be taking this on right now, but I will keep this in mind for later on in the year when I need to kick-start things around here.

Go take a look and give her challenge a go:

http://www.hugeprofitstinylist.com/21-day-productivity-challenge/

Even if you don’t do all 21 days, you will learn some valuable information. Already I’m going to borrow her idea and come up with a challenge of my own to help those who want to get started with online freelance writing.

Who are your mentors? What kinds of challenges are you taking on to stretch yourself? Share the details in the comments.

No, I have not switched this to a fitness blog. What I mean by stretching yourself is reaching beyond your comfort zone just a bit to step up to your next level of greatness. We are entering a new month and nearing the end of the third quarter of the year. It’s time once again to consult your goals and see where you can take your achievement to a higher level.

On my personal blog, evelynbourne.com, I wrote a post today about doing 30 day challenges as a way to kick your goal achievement into a higher gear. I want to invite you to read that post and then visit my Facebook page and leave a comment if you are ready to take on your own personal 30 day challenge, or if you just want to put in a supportive word for those of us who are doing our own personal challenges.

Stretching yourself is about letting go of your old routines and trying something new. If fear is rearing its head and keeping you in your place, remember that everything you want is on the other side of what you fear. One of the pre-eminent philosophers of the 19th century, Ralph Waldo Emerson said, “Do the thing and you will have the power.” You can’t sit back and wait until you feel more confident. It’s in the doing of what makes you quiver a bit that gives you the confidence you need.

You want me to go first? OK. This summer I slayed a personal demon by walking over a bridge. No big deal, you might say, but I have had a phobia about even driving over bridges. But this summer I was forced to just get over it, and with the help of two supportive friends I eliminated that fear from my life.

Tonight I am preparing to give my fifth speech at my Toastmasters club. I have set the goal to achieve my Competent Communicator designation this year, and this presentation marks the halfway point to that goal. Public speaking is one of those things that some people fear more than death. I am determined to hone my skills so that I can eventually add public speaking to my list of skills. I hope to speak at events and lead workshops. Each time I do a speech I can feel my confidence growing and my skills improving.

So, as this year whizzes by us all, I invite you to stretch yourself. Try something small at first to build your confidence and then start going for your big goals.  The time will pass regardless. Do you want to get to the end of another year full of regrets, or feeling flush with excitement about how much progress you have been able to make because you simply refused to quite moving forward?

Please feel free to share how you have been stretching yourself lately in the comments.

Remember the old Peanuts Cartoon? Snoopy, a lovable beagle, wanted to be a writer. There was a recurring story line featuring Snoopy atop his dog house with his old manual typewriter, beginning his book. Snoopy never got further than his opening line, “It was a dark and stormy night.”

The first line is the most important sentence of any book, be it fiction or non-fiction. That first sentence has a big job to do. It must capture the interest of the reader and convince her to read the rest of the first page and then the rest of the book.

Today’s reader is increasingly busy, distracted, and in a hurry. He will not spend time with a book that is boring, hard to read, or needs twenty-five pages to get to the point.

So, what can you do to craft a compelling first sentence?

Follow these steps to make your first sentence powerful:

1. Don’t worry about your first sentence until you are in the editing phase of your book project. If you are in writing phase, just begin your book and know that you can come back to your first sentence to polish it during editing. If you try to write the perfect first sentence during the writing phase, you run the risk of never moving past it to the remainder of the book.
2. Pay attention to headlines in news reports, on magazine covers, and on websites. While your first sentence is not a headline, it is the very first experience your reader has of your book so it should be exciting and invite readers to continue. Begin to notice how these headlines are written and see what you can learn from that style of writing.
3. Is your first sentence boring? Read it aloud and listen. Does it sound compelling? If not, it needs revision.
4. Next, look closely at your first sentence and see if it generates curiosity. When a reader is curious, she will want to keep reading.
5. You can elicit curiosity by leading with a surprising fact, a compelling story, a thought-provoking statistic, or by using a metaphor in unusual way.
6. Read your first page. Find the most interesting piece of information on that page and make that point in your first sentence.
7. Pare down the number of words in your first sentence so that each word is crisp, clear, and serves a purpose. Shorter sentences convey more energy.

Continue to work on your opening sentence until you feel satisfied with it. When your book moves into publication, your editor will also review this opening sentence and make additional suggestions if more revisions are needed.

Your first sentence is the prelude to your reader’s experience of your book. Invest time in making that sentence shine and your readers will thank you by continuing to turn every page of your book.

Lynne Klippel is a best-selling author, publisher, and book coach who specializes in helping non-fiction authors write books that build their business and transform the world. For a f.r.e.e. assessment that will help you see your author strengths and opportunities, visit http://www.BusinessBuildingBooks.com

On this blog I write a lot about personal development as it relates to business development because as you grow and develop and hone your skills so will your business continue to grow and move forward. Today I want to take a look at some of the tangible ways that you can work towards developing yourself that will also have a positive impact on your business.

Regular readers know that I am a fan of Napoleon Hill, author of several personal development titles such as, Think and Grow Rich, and The Law of Success. Hill was a great proponent of the concept of the Mastermind, another topic that I am fascinated by and love to write about. In a nutshell, the Mastermind Group is a group of like-minded people who agree to come together
and meet on a regular basis to work together for either a common goal, or to support each member as they pursue their individual goals. The idea is that when the group comes together combining their energy and ideas, there comes into existence a force called the Mastermind that is greater than the sum of all of the members of the group. Thier combined energy, focus,
attention and intention somehow gets magnified and each one is able to accomplish more than they would have been able to on their own.

I have been a member of several Mastermind groups in the past. Some met on the phone, some included email or social network groups, and some were in person. One thing that all of these groups had in common is that they did not last very long. There is a certain process that groups need to move through before they become solidified. If the members of the group are not 100%
committed to the success of the group, they will fall away and the group will dissolve.

Almost a year ago I was invited to participate in a local Mastermind group among spiritually-minded, small business people. I was excited about the idea until I discovered that they were going to meet in Columbia, MD, which is about a 35-40 minute drive from where I live in D.C. I went to the first meeting to test the waters and see if these people seemed serious. I got a good feeling from the group right away and we’ve been meeting every other week since.

This Mastermind group has helped support me in more ways than I can describe. I have a spiritual focus to my life and my business, but I didn’t really have anyone else in my life that shared these beliefs. I didn’t have anyone to bounce my ideas off of, or get advice from when facing a sticky situation. My business has grown as have the businesses of the other members
of the group since we first began meeting. We hit snags along the way, but our core commitment to the success of the group has helped keep us together.

Another excellent way to really grow yourself is to work with a mentor or a coach. Working with someone who has achieved the goals that you have set for yourself is a great way to leap-from over some of the challenges in life and get to your goals more quickly.  I have several mentors, but one that I rely on when it comes to the online aspect of my business is LaShanda Henry. She is a successful mompreneur who is running her business at a level that I aspire to, so I work with her and listen to her advice and guidance. If you want to see some of the resources that she has to offer, I recommend that you visit her social network that has over 10,000 members, http://mybbwo.com, and then check out her fabulous membership program at http://www.sistasense.tv.

So between the horizontal relationships within a Mastermind group to the more vertical relationship between you and your coach or mentor you will have the opportunity to learn and grow and get feedback that will help you develop as a person, which will in turn foster the growth of your business.

Do y0u have any experiences working with a successful Mastermind group, or with a coach or mentor that you’d like to share? Please feel free to leave a comment.

I became aware of author, model  and writing coach, Carol S. Batey while in the process of writing my first book. I was feeling a bit blocked, and while I felt inspired to write my book, I was experiencing some resistance to actually sitting down and writing the book.

When I opened Dr. Batey’s book and read the line, “A handbook created and designed with you in mind,” it felt like she was speaking directly to me and my needs.  I knew that this message is what I needed to help me push forward in writing my book.  Why Aren’t You Writing? Is a workbook designed to facilitate a self-coaching process for writers who have a book that is unwritten in their souls. In each chapter Dr. Batey shares a bit about her own life and experiences having written and published five books. At the end of each chapter there is space to write your thoughts and prayers.

What sets this book apart from the others within the genre of, ‘how to write your first book,’ books is that Dr. Batey talks about using the writing process to facilitate personal and spiritual transformation. In chapter two she shares her plan of action, which includes prayer, setting intentions, visualizing your intended audience and remaining focused on the work. She talks about practical ways to set aside time for writing, the importance of being committed to your writing and most importantly how we must look to God for inspiration for writing.

We all have limiting beliefs of one kind or another that keep us from realizing our dreams. Dr. Batey talks about overcoming our self-imposed limitations by providing the example of St. Teresa of Avila, who was a 16^th century Catholic nun, Christian mystic and the author of, The Inner Castle, and The Book of My Life, among others who overcame significant obstacles both internal and external in order to complete their books.

If you’re an atheist or not interested in finding a way to incorporate spiritual guidance into your writing practice, then this book may not be for you.

But if you feel like you have been called to write a book, but you are feeling intimidated by the idea, or if you just want some inspiration and practical advice for your journey, then Why Aren’t You Writing? Is a great book to have by your side. You will learn how to let go of your personal limitations and write the book that God has placed within you because it is not just for you. He placed it within you so that you could share it with a world waiting to hear it and be transformed by it.

I’m a mom who loves all things related to books, writing and reading, so I’m pretty easy to shop for. In fact, when my eight-year-old was stumped about what to buy me for Mother’s day, she threw up her hands and said, “Why don’t I just give you a bookstore gift card, because all you ever do is buy books!” What a smart little girl I have. I will ask for an Amazon gift card and then take great pleasure in choosing one of these items:

OK, Hello? Has Santa been ignoring my plaintive requests for a Kindle? I will admit to being a complete, and total book snob, but I have grown fond of the Kindle app on my iPhone. When they first came out I turned up my nose at the Kindle swearing I’d never use one and that they would never catch on. Umm. I was wrong.

I write longhand in a journal each morning and sometimes before I go to bed at night, so I have a bit of a blank book fetish. This one’s got 40 reviews on Amazon, and I think it would make a fabulous gift for the mom who loves to journal or for those who are just getting started keeping a journal.

Does Mommy have a bit of a flair for the dramatic? Is she working on her version of the ‘Great American Novel?’ Give her this fabulous Calligraphy Pen set and she’ll feel like royalty and she might even be inspired to write more often with such a fancy pen.

I am such a fan of Julia Cameron’s work, that if I don’t hold back right now this post will go astray so I will just tell you that Cameron’s work has inspired many writers, and her book, ‘The Writer’s Way,’ was instrumental in my path to giving myself permission to become a writer. I wholeheartedly recommend this book because morning pages will transform your writing practice like almost nothing else can.

I will tell you that i”ve not read this book myself, but with contributors like Maya Angelou, Thich Nhat Hanh, and Ann Lamott, how could you go wrong? It looks like a beautiful, inspiring book about the beauty and pain of motherhood.

So, there are just a few of my picks for Mother’s Day gift ideas. I say just get her a Kindle. I know that if you were my child and you gave me a Kindle for Mother’s Day I’d have a hard time not calling you my favorite child ever.

Have a happy and blessed Mother’s Day, and don’t forget to make your mom feel special.