In addition to being a writer, I’m also an artist. I’ve got a passion for DIY crafts such as knitting and sewing, I love to cook and I appreciate fine fashion. Now I’ve found a social media site called Pinterest that allows me to indulge in collecting and “pinning’ images of all of my favorite things in one place.

Pinterest is one of the fastest growing social media sites. It’s an online pin board where members can collect, organize and share images of things they love.

Users create boards that they can give unique names to. After dragging the bookmarklet to your browser’s toolbar, you can just click on the ‘Pin It’ button whenever you see an image on a website that you want to add to a Pinterest board.

Pinterest has great potential for marketing when it’s done discreetly. For businesses and brands that have a visual focus such as fashion, food, art, design, etc., Pinterest has obvious appeal. However, even brands that are not product or visual image based can benefit from using Pinterest to communicate the personality and aesthetic of their brand image and philosophy.

If you are already posting images to Facebook and Twitter, you can easily work Pinterest into your routine, and you can even add a cool Pinterest plugin to your WordPress blog. The Pinterest RSS Widget displays the thumbnail images and titles of your latest Pins on your blog using the Pinterest RSS plugin.

Because Pinterest is still in beta testing, you’ll need an invite in order to join. Send me an @ reply on Twitter, @evelynwrites, with your email address and I’ll send you an invite.
Once you’ve joined, be sure to follow me: http://pinterest.com/evelynwrites/

Are you already on Pinterest? Please add me and I will follow you back.

Related articles

• 6 Ways To Add Pinterest to WordPress (wpjedi.com)
• Pinterest: The Power of Images (impressionsthroughmedia.com)
• 3 Simple Ways to Use Pinterest (mediaegg.com)

I have been hearing about Klout.com for awhile, and I’ve been seeing those +K tweets on Twitter and wondering what that was all about. Well, now I have a new social media addiction thanks to my friend, LaShanda Henry of Sistasense.tv. She talked about Klout.com in a the SistaSense Circle group coaching program that I belong to.

Klout is a social media site that measures and identifies your social influence in social media. You can join for free and set up a profile. You give the app permission to link to your Twitter, LinkedIn and Facebook profiles and then it uses that information to give you a score between 1 and 100. When I first joined Klout back in July I had a score of 38. Today my Klout score is 51–solidly in the middle of the pack.

I’m not quite sure how I feel about Klout yet, but I am learning about how it works and how I can leverage its features to get more exposure online.

One of the fun features is the ability that I mentioned earlier, which is to give people “+K’s,” which is kind of like the “thumbs up,” that the “Like” button on Facebook represents.

You can give people a +K to show your appreciation if they shared some of your content with their network, or if they shared something of someone else’s that you found useful. A +K can serve as a thank you for being helpful to you, or as an encouragement to keep up the good work they’ve been doing, or if they have influenced you in some way. +K is not about boosting your Klout score. It’s just about providing a medium for users to engage and build community around their topics of interest.

• Here’s how to give your peeps a +K on Klout:

• Log in to your Klout.com account

• Type in the Twitter.com username of the person you’d like to give a +K to

• Now you will see their Klout profile. In the area where it lists what that person is influential about, click on the “see all. . .” link. Now you’ll find a list of their topics and you’ll see the “Give +K” button to the right of each topic.

Once you’ve given them a +K you can then Tweet about it, or post a Facebook status update about it.

So far I’m finding Klout to be fun. I guess if and when I manage to boost my score beyond 51 I will see if it does anything to drive more traffic to my site, or increase my social medial following.

If you’re on Klout and want me to +K you, leave a comment. My Twitter username is @evelynwrites if you feel like returning the favor.

A few weeks ago I finally got a much-coveted invite to join Google+, which is Google’s shiny new social media platform that just came out of beta in early July. Now anyone with a Google account can join Google+.  I’ve been having fun playing in this new social media space, getting to know the ‘lay of the land,’ and I’ve been having a great time.

Facebook and Twitter were my first foray into social media marketing, so I am considering Google+ from the perspective of how I use those spaces and what additional benefits it might have to offer me.  What I have observed so far is that Google+ so far has been embraced primarily by early adopters—those of us who geek-out on new tech tools and can’t wait to see what the latest tech gadget has to offer.  So, I have been using it to connect with other business people who are using G+ because, frankly, my peeps—that is my friends and family are not yet on Google+, nor do they show much of an interest in joining.

Here’s a quick overview of what Google+ has to offer, so that you can decide it maybe you want to come on over and check it out.

+Circles

On Facebook everyone is your friend, on Twitter everyone is a Follower, but with Google+ as soon as you add someone to your network you place them in one of your existing circles, or you can create a new one to add them to.  Here’s an idea of some of my circles:

• Friends—yes, actual friends that I know and have established a real relationship with whether or not we have actually met in real life.

• Business contacts—colleagues, fellow business owners, collaborators

• Blogs to watch—As a blogger I have certain blogs that I keep a close eye on for relationship building. I put those in this circle.

• Clients
• Acquaintances
• Relatives

+Hangouts

Hangout is a video and voice chat application that allows up to ten people to do a video chat on whatever topic they choose. You  must install a little plugin, and your laptop must have video and a mic in order to participate in a hangout. You can either initiate your own, or visit, http://gphangouts.com, to find a public hangout that you can join.

+Sparks

This is a colossal feed engine that contains feeds from across the Internet on any topic you can imagine. Just type in your keywords and up pops all of this content that you can read and share with the people in your circles.

Google’s +1 Button

The +1 button is separate from Google+, but there is also a +1 button along with your posts. You can think of it as the Google version of Facebook’s ‘Like’ button. Clicking the +1 button means that you think that site is kinda awesome and you’re giving it the ‘thumbs-up’ vote. But another cool thing about the +1 button is that all of the sites that you have clicked +1 for are listed on a page on your Google profile making it sort of like your own de facto social bookmarking site. People can peruse your +1 page to see what you like and recommend, but you can also keep your +1 page to yourself by making it private.

+Mobile

As an iPhone user it’s more than a little bit irritating that the mobile app for iOS is not yet available. But if you are an Android user you can take all of Google+’s features with you on the go with the exception of hangouts , but they may be adding that functionality to the mobile app at some point in the future.

Breaking News: The Google+ iOS app for iPhone and iPad is now available in iTunes

http://mashable.com/2011/07/19/google-iphone-app/

My G+ conclusions

So, for the moment, I’m digging Google+. I use if for business networking, and research primarily. One of my business colleagues shared on G+ that she was going to ditch all of the business contacts on her personal Facebook profile and tell them to look for her on Google+ so that she could reclaim her Facebook profile for actual friends and family. I am watching and waiting to see how things shake out with Google+. I was on Facebook for years before anyone I actually knew joined, so maybe in time G+ will gain more mainstream appeal.

What are your thoughts on Google+? Have you joined yet? What do you like or dislike about the new social media platform on the block? Feel free to leave a comment.

Regular readers of my blog know I’m not one to back down from a challenge, so when I heard that Julie Isaacs of the Writing Spirit Blog (I just *love* that name) is throwing down a blogging challenge to kick 2011 off as, “The year of the blog.”

Julie says that the goal of this challenge is to get bloggers in the habit of blogging consistently and meaningfully. Strategies for blogging consistently is one of the topics that I enjoy writing about, but honestly the one I most often feel challenged by. But, we tend to teach that which we most need to learn, and so I will continue to write on that topic in hopes that it inspires me and encourages my readers.

So what is the whole SHINE thing about? Well, your blog is the most effective way for you to increase your online visibility, establish yourself as an expert, and share your message with the world. Julie uses the word SHINE to illustrate this point:

Stand out
Help
Inspire
Navigate
Engage

During this blogging challenge, I’ll be blogging about my favorite topics, which include:

• Online marketing for writers, authors, speakers and coaches
• Using your blog to attract your ideal clients
• Growing YOU as you grow your business

It’s pretty simple to join us. Just visit Julie’s blog and follow the steps Julie has outlined:

1.  Decide how many times per week you want to blog–preferably twice a week or more

2.  Add a comment on this post with your blog address, and how many posts per week you’re committing to

3.  Use the hashtag #SHINEonline to communicate with other bloggers who are participating in this challenge

4.  Sign-up below if you would like to get blog tips and articles sent to you, along with blog challenge updates, and information on free teleconferences.

5. Start blogging! & SHINE on with your bad self.

http://blog.writingspirit.com/2011/01/2011-shine-online-blogging-challenge.html

Related articles

• 4 Oaths Of Blogging To Become a Better Blogger (shoutmeloud.com)
• 18 Blogging Tips to Create and Maintain a Successful Blog (jmorganmarketing.com)
• Blogging Tips on What You Should Do or Not Do (marketersdaily.com)

Happy New Year! I took a month’s hiatus from the Productive Pen blog and devoted my attentions to doing a 31-day challenge on a new blog project called 31 Days of Intentions. I really enjoy writing on the topic of personal development and spiritual concepts, so I decided to devote an entire month to writing about something else that I am really passionate about.

As part of that project I decided to give away a free blog setup as a way to encourage some participation. I got lots of wonderful comments and visitors sharing blog posts on Facebook and Twitter. I learned that it makes a difference when you repeatedly ask for participation on a blog. I also learned that I’ve got some fabulous, generous readers who left some very thoughtful comments, and I am grateful for their participation.

Here’s what the winner of the blog giveaway will receive:

“The grand prize is a free WordPress blog setup on your domain, a content package that includes an article, a 60 second slide show video and a three minute audio. I will also toss in a 30 minute training consultation on how to maintain your new blog.”

And now, after I gathered all of the names of those who left comments, tweeted, shared posts on Facebook and commented on my Facebook page about the blog, the winner is. . . (drum roll please!)

Lisa from Practically Intuitive

I have given her the good news, and I can’t tell you how thrilling it was for me to award a winner on the first day of the year. Watch out because I’m thinking that I am going to be doing a lot more giveaways around here.

So, congratulations to Lisa, for being our first winner. After I do her blog setup I will post a link to her cool new blog for everyone to see.

Happy New Year again, to all of my readers and followers. May your 2011 be your most fabulous year yet!

Social media marketing can no longer be called a passing fad. If you look at some of the big players such as Intel, Honda, Coca Cola and thousands of other brands both large and small, who are using social media to engage with their audience and increase brand awareness, you’re sure to discover that social media can help you to expand your brand, interact and engage with your target market and grow your presence online.

With social media sites such as youtube.com becoming the second most popular search engine, and Facebook growing larger than the population of some countries it’s time to stop ignoring its impact and start embracing the potential of social media to have a positive impact on your bottom line when done right.

So, what is social media optimization? It’s all about optimizing your online presence to take advantage of social media’s potential to grow your business and expand your brand. Just as SEO optimizes your website to attract organic traffic from the search engines, SMO seeks to optimize your site to receive targeted traffic from social media sites. In this article we’re going to look at some ways in which you can optimize your sites and your profiles to boost both your search engine rankings and expand your reach and influence online.

1. Your Website

If you don’t already have one, create a blog which is optimized for your primary keywords.

Provide an email list opt-in form where visitors can sign up and learn more about who you are and what you have to offer.

Make it effortless for your visitors to share your content on social media by providing sharing buttons, Twitter apps, and Fan Page ‘Like’ boxes.

Provide an RSS feed so that visitors can keep up with your new content.

Use video to educate, entertain and inform your visitors.

2. Your Social Media Profiles

Make sure that all of your profiles are 100% complete. LinkedIn profiles that are complete rank higher than those that are incomplete.

Post a good, clear photo of yourself in your profiles (people don’t create relationships with a logo).

Create compelling content that your visitors will want to share.

Focus more energy on giving and providing value than you do on advertising your wares.

Present yourself as a trusted authority, and people will be attracted to what you have to offer.

3. What is your plan of action for social media?

Clearly articulate what you specifically hope to gain by being involved in social media.

Do you want more traffic to your website?

Are you trying to engage with your audience and create relationships?

Do you want to build a community around your ideas?

Are you trying to provide customer service?

After you establish those goals you can determine how you will measure success.

Go over these items and take an assessment of where you are right now with social media optimization and take a few actions today that will move you one step closer to having an online presence that is optimized to make the most of your connections on social media sites such as Facebook, Twitter, LinkedIn and Youtube.com.  Use these ideas to come up with a single goal to start with and then work towards achieving that goal as you expand your vision.

Social media marketing is an effective way to get your brand out there, get found and grow your online presence and your business. Are you making the most of this golden opportunity?

Want to get more involved with social media, but you don’t have the time, or the expertise to do it right? Ask about our social media management services. Contact me at ebb567 [at] gmail [dot] com.

If you learn how to work it effectively, Twitter can send lots of free, targeted traffic to your blog. One of the secrets is to make sure that your Twitter stream is populated by tweeps (Twitter users) who might have an interest in your blog’s topic.

So, in this post we’re going to take a quick look at some strategies for finding cool tweeps to follow with the hope that they follow you back providing you with a targeted Twitter following.

First, tweak your Twitter profile

I can’t emphasize enough how important it is for you to use a picture of yourself rather than your brand as your Twitter avatar. People are tweeting with you as a person not your brand.

Make sure that you utilize your bio to your advantage. You’ve got 160 characters to share a bit about who you are with 100 million twitter users, and the rest of the Internet now that Tweets can show up in the search engines. Use your primary keywords, but don’t forget the human touch. If you can squeeze in some funny more’s the better if that suits your personality. Just be your authentic self and that will attract compatible people.

Include a link to your blog, and make sure that you make it easy for your visitors to re-tweet your blog posts.

Twitter is making it easy to find cool tweeps to follow

If you notice when you are on your ‘Home’ page in your Twitter profile, you’ll see a snippet of text that says, “Who to follow, and then you’ll see two little avatars of some tweeps that Twitter thinks you might want to follow based on your keywords and the kinds of people you are already following. You can click the ‘View All’ link and see a list of tweeps that twitter is suggesting you might want to follow.

Also, when you are visiting someone’s profile, you’ll see three avatars of tweeps you might also like to follow. If you don’t want to follow a particular tweep you can select ‘Hide’ and you’ll never see that one again.

Use Twellow.com, the Twitter yellow pages to find tweeps to follow

With over 24 million twitter profiels, twellow.com is an excellent resource for searching for tweeps to follow. You can do searches on topics and keywords, geographic locations, industries, etc.

You can simply sign up for a free account and start searching for people using whatever criteria you choose. What I like is that you can click ‘follow’ right from the search page without the need to click back over to Twitter each time. This is a fast way to add lots of targeted tweeps to your twitter stream.

Follow the tweeps that the leaders in your industry or niche are following

Visit the profile of the tweeps that you admire–the movers and shakers and prominent peeps with thousands of followers. Click on ‘View All’ under the tiny thumbnails of some of the people they are following and follow some that look interesting to you.

The key to getting a good response when you send tweets is to make sure that you are tweeting to people who are most likely to be interested in what you have to say. Purposefully selecting your twitter stream is a vital step in making sure that you get the most targeted traffic from twitter to your blog.

Oh! Don’t forget to follow me, if you aren’t already: @evelynwrites. Please feel free to share your favorite tips for adding Twitter followers.

Related articles by Zemanta

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• Google Helps You Find Tweeps Like You (socialmediatoday.com)

Freelance blogging involves writing blog posts for other bloggers. You will be helping other bloggers keep their blogs supplied with fresh, well-written content while doing work you enjoy for decent pay. Adding freelance blogging to your portfolio can be an effective way to keep a more steady flow of work coming your way while adding more variety to your work life.

Freelance writers enjoy an enviable lifestyle that affords them the ability to work where and when they choose,  and for clients that they choose doing work that they enjoy. One of the downsides is that there tends to be a bit of a ‘feast or famine’ cycle of being swamped with work, and then sometimes, work is difficult to find. Adding more skills to your service offerings gives you more opportunities to serve a more diverse client base.

Aside from a love and passion for the craft of writing, you’ll also need a solid foundation in Internet marketing, effective website design and some knowledge of basic SEO practices to become a freelance blogger.  Knowledge of how to manage the popular blogging platform, WordPress, is also important. Your clients may want you to write the posts and then publish them to the blog as well.

Because basically anyone who can write a sentence, and who has Internet access can slap up a blog, you’ll have to differentiate yourself from the teeming masses by providing excellent, well-written content that’s beyond what the average person would be able to find upon doing a cursory online search.

Here are five tips for getting started with freelance blogging:

1. Start your own blog.
Your first step is going to be to demonstrate that you can create some results with your content. Create a blog on a topic that you are passionate about and work towards getting it ranked high in the search engines for your keywords. Cultivate an audience and engage with them on your blog. Demonstrate best practices and show potential clients that you know how to build and maintain an effective blog.

2. Create a page for your blogging services
Decide on what price you will charge per word, giving a price for a range of word counts from 350-400, 500-600, and 1,000 word posts. Although blog posts tend to be more effective when they are shorter and to the point.

Post your resume and a way for potential clients to request references.

Provide sample blog posts and consider sharing traffic data for particular posts.

Include testimonials that describe the results your blog posts have helped other blogs achieve.

3. Create relationships with potential clients by guest posting.
You can begin by offering to guest post for bloggers that you’d eventually like to write for. If they like your work they may consider hiring you in the future.

4. Comment regularly on blogs that you’d like to work with.
Leave thoughtful comments that add value rather than trying to show how nifty and smart you are. Join in the conversation and keep coming back to blogs that you like so that you can establish a reputation and credibility.

5. Utilize social media to gain exposure.
Use your Facebook profile, create a fan page for your blog and use the Networked Blogs app to connect your blog with the millions of other blogs on Facebook. Use Twitter to get traffic by tweeting when you publish a post. You
can also tweet about your topic and what’s happening with you.

If your blog is on a more serious business topic you’ll want to create a LinkedIn profile, add lots of relevant connections, and join participate in and start groups on your topic.

Visit the following forums to find blogging gigs:

• forum.freelanceswitch.com
• forum.freelancevenue.com
• jobs.problogger.net
• bloggerjobs.biz

You can also find blogging gigs on the regular freelancing sites such as oDesk, Elance and Guru.com.

If you’re an online freelance writer looking to expand your reach, freelance blogging can be a fun way to branch out , attract more clients and increase your bottom line.

Resources:

http://www.bloggingteacher.com/how-to-become-a-freelance-blogger

If you are using article marketing to drive traffic to your blog, and you have not yet tried Scribd.com, you are missing out on a fabulous traffic source. Scribd is also a good resource for selling your eBooks, and establishing your credibility as an expert in your niche.

Called the, “Youtube.com of documents,” by Business Week, Scribd.com is a document sharing social media website where you can upload documents in several formats including .pdf, presentation or word processing documents for anyone to discover and read online or on mobile devices. After you have published a document you can get live statistics on page views and downloads.

Scribd.com is a vibrant community of users that make up the largest social publishing and reading website in the world according to their ‘about’ page. Through connections with Facebook and Twitter, and search engines like Google, a vast variety of free and paid documents are shared around the globe.

Discover a new audience for your articles
What this means for you as an article marketer is that you’ve got a whole new audience with which to share your articles and get exposure for your blog and your products. One of the limitations of the traditional model of article marketing has been the strict limitations that some of the better article directories place on writers.

Get more back links and targeted traffic to your blog
When you use social networking sites such as Scribd to publish your articles and eBooks you can put anchor text links in the body of your article allowing you to get more back links along with some nicely targeted traffic. If you know anything about Search Engine Optimization you know that the more, high quality, relevant back links you have to your site, the more important Google considers you to be.

Here are five quick tips to help you to make the most of scribd.com in your article marketing efforts:

1. Use a different profile for each topic/niche that you publish in. There is a ‘More from this user’ box on your profile page that allows viewers to see all of the previous documents you have published. If you have some articles on list building, some on fly fishing and another on porcelain doll collecting, you may come across as a dabbler and not a knowledgeable expert in any of those disparate topics.

2. Format your articles so that they are visually appealing. There will be a snapshot of the first page of the document. Make sure that you spell check and format the document so that it looks clean, professional and error-free. Use images where appropriate. Use Keywords in the title.

3. Tag documents with relevant keywords. Use the free Google Adwords Keyword Tool and enter your main keywords. Select 20-30 related keywords appropriate to your article’s topic and add them to the ‘tag’ field separated by commas.

4. Write a clear, thorough description using keywords. People will read the description to decide if they are going to click on your document to read it. The description will accompany the title in the search results, so make sure it contains a brief synopsis of what they will find in your article.

5. Integrate with Facebook, and Twitter. There are buttons that you can click that will integrate your profile so that your Facebook profile and Twitter feed are updated whenever you add a new document to scribd.com.

Follow these five tips and you should see a nice flow of traffic to your blog when you publish documents to scribd.com. If you’ve used Scribd.com, please share your impressions.

Blog traffic equals money if you have monetized your blog. There’s no use in mincing words about it. If you’re blogging to generate revenue, then getting more traffic and exposure for your blog should be your primary task.

Blogging is a great way to promote ‘Brand You’, and your products and services. It’s a great way to engage with your market and create a dynamic conversation between you and your prospective customers.

But when your blog is one out of millions of other blogs on the Internet, you’ve got to find some creative ways to stand out from the crowd so that your sparkling prose can actually be appreciated by the masses.

Here are five tips for getting more eyeballs on your page:

1. Write excellent content
Content is what blogging is all about, so make it worth reading.
Keep it clear and concise.
Write in short paragraphs.
Edit ruthlessly.

2. Make it easy to share your content
If a visitor really likes one of your posts, make it easy for them to share it with one click. Use a plug-in that allows them to post to several social media sites without any hassle.

3. Participate in social media
Create a profile and a Fan Page on Facebook and be active in groups on the topic of your blog. Join Networked Blogs on Facebook and visit, comment on and rate other blogs.

Create a profile on Twitter and link back to your site. Selectively follow people that have an interest in your blog’s topic or related topics. Share useful information and be a resource.

4. Be a guest blogger on other blogs
Find popular blogs on a similar topic to yours and develop a relationship with the author. Offer to do a guest post on their blog. You’ll get exposure from a new audience and if they like your post they’ll visit your blog.

5. Submit your blog to popular blogging directories

• Technorati
• Blogcatalog
• Blogtoplist

The most important tip of all is to have fun with your blog. Don’t be shy about revealing your passion for your topic. Your genuine enthusiasm will radiate out and attract visitors in droves. Your authenticity is a magnet to those who share the same interest, so let it shine and you’ll see a steady flow of visitors to your blog.

You’re invited to subscribe to my email update list where you’ll get lots of free tips and resources in your mailbox.

What are your most effective ways of getting traffic to your blog? Speak your mind.